You can change the conversion window at any time by clickingīelow Conversion window on the left-side menu.įor example, if you want to see the purchases that happened after someone viewed, engaged or clicked your Pin in the last 30 days, you could select a 30-day view, 30-day engagement and 30-day click conversion window.

This means you'll see conversions that happened one day after someone viewed your Pin and 30 days after someone engaged with or clicked on your Pin.

If you have not selected a conversion window in Ads Manager, we'll show data for 1-day view, 30-day engagement, and 30-day click.

Data in conversion insights is reflective of the entire business account.

If you have multiple ad accounts in Ads Manager, conversion insights will not show paid metrics for a single ad account.

If your conversion settings reporting preference includes a 60-day window, we'll default to the next closest window as a 60-day reporting window is not available in conversion insights.

By default, your conversion window is set to the same as your conversion settings reporting preference in Ads Manager.Your conversion window refers to a defined number of days from when a user views, engages with, or clicks on your Pin before completing a conversion action such as page visit, add to cart or checkout on your site.Ī longer conversion window setting is ideal for businesses that sell products that customers are not buying impulsively and take longer to decide on.

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